About
Crash and get back up.
KrashBear started as Bruiser the Krash Bear, a simple symbol of a bear's face with two X's as eyes, rooted in downhill mountain bike racing, a small homegrown team of athletes far from home, striving to make an impact on an already super competitive Colorado race scene, mountain energy, crash-and-get-back-up. I was the Florida outsider trying to make a mark amongst some of the fastest teams and personalities in the downhill scene. KrashBear gave us a home, an identity, and a family to pursue our racing dreams.
It's been a wild ride since 2009, with lessons learned and honed on some of the most unforgiving race courses and venues this Floridian had ever seen. The struggle was real, and one of the things I've always loved is doing something difficult. I've been known to be an underdog! The difficulty makes you great. As they say, the only easy day was yesterday. We took it in stride, learned from our losses, and always pushed forward with style, with a love for the challenge and always bringing a fresh look to whatever we did.
KrashBear was, and still is, a community of like-minded individuals who just wanted to get after it. Bigger than ever before, and proud to say it has members from all walks of life and countries around the world.
Collaborations are how I've been able to connect with others and support ideas and groups in their missions. KrashBear leaves the studio and shows up in the real world: couture creations, art, outreach programs, and so much more.
Passion is always in the causes we back because KrashBear cares.
If the work doesn't have teeth and a reason, we don't do it.